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We understand that choosing an engagement ring can be a daunting process, after all, it's not every day that you shop for something so important and unique. That's why we're committed to guiding you every step of the way.

Diamonds come in many with variation in cut, clarity and color. Our in-house gemologist can help you to understand the importance of these factors, while assisting you in choosing a diamond that best fits your budget. They will provide you with as much or as little guidance as you need suggesting which diamond best suits your needs, though before making any decisions, you may want to watch this video, provided by the GIA (Gemological Institute of America) to better understand the factors that are used to grade diamonds.

When it comes to choosing a metal for the band, there are also various options, depending upon budget and preference.

Type of Metal

14k Gold - This is the most common metal. Very durable for every day use simultaneously being reasonably priced. Karat (“k”) denotes the amount of gold contained within the alloy, with the remainder being a combination of copper, silver, other alloys and (nickel in case of white gold). 14k gold contains around 58% gold and in case of white gold finish would be coated with rhodium for a better shine.

18k Gold - Is a recommended metal, for a combination of value and quality. This metal carries some of the weight of platinum, giving it a stronger feel, but also retains its shine for a longer period. Both white and yellow 18k gold have a composition of around 75% gold, with the rest a mixture of the various alloys similar to 14k gold.

Platinum - is the most popular choice for engagement rings, particularly for solitaire diamonds, coming in either 900 or 950, which represents 90-95% purity. Although it is heavier than 14k or 18k gold, it is also much rarer and far more durable if you plan on wearing your ring day in, day out. Platinum can incur a scratch and develop a patina with time. However, can easily be revived by merely buffing it with a soft cloth. Or you can always visit Engagement Ring Express in New York or send in your item for Free Lifetime Service.

Platinum earns its strength through its combination with iridium. Platinum's purity means that it fetches a higher price and is considered much more rare and valuable.

Popular Center Diamond Shapes
1. Round
2. Princess
3. Cushion
4. Emerald
5. All Other Fancy Cuts

The round cut is the most popular one. Its shape allows it to best reflect light, meaning that its often the brightest diamond with the greatest shine. For this reason, it represents around 75% of diamond sales.

After round diamonds come other shapes typically referred to as "fancy" cuts. The Princess cut diamond is such a cut, also being a very popular choice after the round cut diamond, as its versatility allows it to work in nearly any band or style of ring.

Cushion cut diamonds are a style combination of square and round cut. This style dates back nearly two centuries and for its first 100 years of life, it enjoyed status as the most popular

For more information please contact us. Our in-house gemologist and design specialist are happy to help!